Put Some Positivity Inna Your Thoughts More
It’s been a few years now since this whole reggae revival thing jumped off (shout out to Dutty Bookman for coining the term!) and the excitement continues to build. Last March we saw the first collaboration between Chronixx and Jah9. Ever since the “Hardcore” Remix dropped (as featured on VP Records’ Reggae Gold 2K17 album) we’ve been looking forward to a visual interpretation of the tune and today BOOMSHOTS proudly premieres the official music video. Shot on location is São Paulo, Brazil by director Premier King, the video features Jah9 in various parts of the city with an all-female crew including members of the Feminine Hi Fi. posse. Additional footage was shot in California. Chronixx, who is currently nominated for a Grammy for Best Reggae album, joins Jah9 in the primary scene atop a city rooftop. “It was a long awaited pleasure for me to make my first visit to South America and Brazil,” says Jah9. “This has been calling to me for some time now and I was honored to connect with so many beautiful spirits and have the opportunity to work with some of the best local talent.” On meeting the director, Jah9 states, “we were fans of his work before we met him so when Premier King reached out about collaborating in Brazil it was just a matter of what song to choose. We are very happy with product of this collaboration and with all the seeds we were able to plant in Brazil.” Video After The Jump…
“Bout them hardcore” Run that…
Subscribe to Boomshots TV
Follow Boomshots on Tumblr
Follow @Boomshots
