WATCH THIS: Jah Cure “Life We Live” Official Music Video

Much has been said about a “roots revival” going on in Jamaican music at the moment. Artists like Chronixx and Protoje and Jesse Royal have created much excitement with their fresh take on reggae music, but let’s not forget that these talents have built upon the efforts of elder artists who have been putting in work for a longer time to make sure that the roots would never fade away. Jah Cure is one such steadfast soldier on behalf of classic reggae music. Groomed by the master music maker Beres Hammond, Cure has grown into a major talent whose live shows are second to none. The first single from his forthcoming album, The Cure—a dubby, dreamy take on the immortal “Heaveneless” riddim, produced by ‘Sketch’ Carey for Iyacure Productions—became an instant hit on the sound system circuit. Cure mentions Bob Marley’s name in his lyrics, which might be ill-advised for the average reggae singer. But Cure is anything but average, and he’s in rare form on “Life We Live.” Today we proudly premiere the music video, most of which Cure spends riding in the back of a pickup truck while life unfolds everywhere around him. There’s nothing flashy about this video, but it might just be the most inspiring three and a half minutes you spend today. So let it play and live your life. Video After The Jump…

(Via Mass Appeal)

Reshma B x Jah Cure

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