New Music & Visuals From Eric & Amp
First things first, this is not a social media song. “There’s two words and no dot com,” says vocalist/guitarist Eric Rachmany (also the frontman for Cali roots band Rebelution) of the latest release from Unified Highway, his collaborative project with renowned producer, DJ, and remixer Amp Live (formerly of Zion I). The duo’s self-titled debut on Audible Collision / Strange Focus Records embodies a fusion of reggae, electronic, hip-hop, alternative, and soul. “This song is kind of like inviting everyone into our vibe, the vibe we were feeling,” says Amp. “Me and Amp got together and we said ‘Let’s do this project’ and that was the first thing that came to mind,” Eric adds. “It just felt like an intimate guitar riff. I felt like the song was just asking me to sing about the mood, about being in my zone.” Unified Highway’s first song, “Stand Proud” ft. Keznamdi and Tahir Panton, premiered on Mass Appeal, who hailed both its conscious lyrics “unification of reggae basslines and dance-ready drum loops.” Since then they say the response has been “overwhelmingly positive” and when the album drops in March there are plans for live shows. “This album is actually pretty diverse,” says Eric. “Every song is a little bit different from the other, so we are excited for people to hear the diversity. Honestly, I’m not saying this to brag or anything but I really feel like this project is groundbreaking. It’s different from anything I’ve ever heard or been a part of… It’s weird, usually I don’t like listening to myself, but I thoroughly enjoy listening to this album. We do this for the fun of it and we want to keep on doing it. It’s a really fun collaboration and we’re really stoked that Boomshots is picking it up and promoting it.” Enough long talking let’s get into that space. Audio & Video After The Jump…
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