Category: Video

  • WATCH THIS: Popcaan “Never Sober” Official Music Video

    WATCH THIS: Popcaan “Never Sober” Official Music Video

    Think Fast: Your Girl’s Driving You To The Beach And Three Sexy Girls Flag You Down! What Do You Do?

    Jamaican dancehall sensation (and Stussy spokesmanPopcaan has cemented himself in  urban mainstream music culture by collaborating with the the likes of budding hip-hop artist Young Thug and more. Following his guest appearance on Drake’s leaked “Controlla” single, Poppy keeps the momentum going with the official video to his Not-Nice-produced 2015 summer smash, “Never Sober,” where he pulls up to the beach for an all-day unruly waterfront rave with Creep Chromatic on the wheels of steel. The weather is warm, Hennessy is flowing in abundance, and in true gyallis fashion, nuff gyal deh bout. Video After The Jump… (more…)

  • WATCH THIS: Noah Landale “Jamaica” Official Music Video PREMIERE

    WATCH THIS: Noah Landale “Jamaica” Official Music Video PREMIERE

    The Rising Of A New Voice Out of JA By Way of The UK

    Dividing his time between London, England and his Jamaican birthplace, singer Noah Landale has developed a cosmopolitan approach to reggae that encompasses various influences and has a multi-generational appeal. His current single “Can’t Let Go,” produced by London-based Andre Solid for the Blue Rain Entertainment imprint, marries elements of Phyllis Dillon’s  1967 rock steady classic “If You Knew” with Noah’s dynamic, contemporary vocals lamenting a relationship that’s grown cold. When you come to my show you will be 100% entertained. Bob Marley, Beres Hammond, all the greats perform like they respect you for spending your money to come out and see them. That is the reggae artist I want to be.” Boomshots is proud to premiere his first music video, an ode to the island in the sun that’s sure to be heard for many years to come. Noah will make his New York City debut at IRIE Jam Radio’s annual Oracabessa Festival on May 31, with more US dates to be added throughout the summer. Noah is confident his music will be well received because “the power of good music can’t be denied,” he says. But don’t take his word for it; judge for yourself. Video After The Jump… (more…)

  • Sasco, Cham, Tanya, Jovi & Omari Shell Down SXSW 2016, Represent Reggae & Dancehall To The Fullest

    Sasco, Cham, Tanya, Jovi & Omari Shell Down SXSW 2016, Represent Reggae & Dancehall To The Fullest

    Irie Jam x Boomshots Make History at SXSW 2016

    With tens of thousands of performers, panels, and premieres packed into nine short days, SXSW is all about FOMO. Whether you’re in Austin or not, Fear Of Missing Out is simply inevitable. So fret not thyself if you didn’t get a chance to witness Irie Jam and Boomshots making history with the greatest reggae and dancehall showcase in SXSW history. We’ve got you covered.  Video & Photos After The Jump… (more…)

  • WATCH THIS: K’Coneil “Hot Like You” Official Music Video PREMIERE

    WATCH THIS: K’Coneil “Hot Like You” Official Music Video PREMIERE

    Nothing Beats A Fly Chick In A Fast Whip

    We first noticed K’Coneil when he dropped “Me One,” a humorous counteraction to Dexta Daps’ “7Eleven.” Since then the MoBay-born singer who attended college in the U.S.—and once sang at Madison Square Garden as part of a contemporary gospel group—has carved out his own lane within the music space, with a “genre fluid” style that’s sure to catch the ear of the wide world as he prepares his debut EP for release this year. While Seanizzle’s popular “90s Don Dada” riddim (distributed by the might 21st Hapilos Digital) is technically a “throwback” within modern dancehall, KC’s excursion on the version is 100% fast forward. “As a blend of Sean Paul and Usher, I see K’Coneil as the promissory voice of the future,” says the producer. “His dancehall flavor mixed with the pop yet edgy appeal is one that makes you want to dig a little deep and hear more.” Always on the lookout to champion the best and brightest new stars on the horizon, Boomshots proudly premieres the whiptastic video for “Hot Like You.” From the moment those Lambo doors lift up you know you’re in for something special. Leggo! Video After The Jump… (more…)

  • WATCH THIS: Tifa “The Champ” x “Big Bumper” Official Music Video PREMIERE

    WATCH THIS: Tifa “The Champ” x “Big Bumper” Official Music Video PREMIERE

    “Crouching Tiger Meets Kill Bill Meets Jamaica Booty Pageant”

    Tifa’s visuals are always next level, and this medley video featuring two songs—”The Champ” produced by Zj Chrome on the The Champ Riddim & “Big Bumper” on Birch’s Moskato Riddim (both distributed by the might 21st Hapilos Digital)—is no exception. Shot on location in Kingston Jamaica at the Chinese Garden in Hope Gardens the video was directed by RD Studios Jamaica with styling & makeup by Dexter 3D Pottinger. “In terms of the concept, it’s ‘Crouching Tiger’ meets ‘Kill Bill’ meets Jamaican booty/bumper pageant,” the DJ explained to Boomshots. (Things get pretty hilarious in that over-the-top pageant scene—with DJ Chi-Ching-Ching, producer Birch and comedian/radio host Dufton “Duffy” Shepherd as judges.) Later, in a heartfelt IG post, she elaborated on her creative spirit: “I was born different! I guess that’s why no matter what I always take a different approach to things🙏🏾🌟 & I wouldn’t change it for anything. I wouldn’t change me for anything💙” Neither would be. Boomshots is proud to premiere this very special video. Video After The Jump… (more…)

  • WATCH THIS: I-Octane “Nuh Badda Dan Jah” Official Music Video PREMIERE

    WATCH THIS: I-Octane “Nuh Badda Dan Jah” Official Music Video PREMIERE

    Octane Comes Before The Almighty With A Humble Heart

    You have some bwoy who feel like they’re wicked and dreadful. They march through the streets with the tallest tall-up and claim to run the road like tire. I-Octane’s thought-provoking tune on Good Good Production’s Cure Pain Riddim points out the folly of mortal men who seek comfort in mass destruction and exalt themselves because they have the power to brutalize their brothers and sisters. At the end of the day, who is really badder than God himself? Today Boomshots proudly premieres the visual interpretation of this tune, a hard-hitting video that might just have the power to change lives. Video After The Jump… (more…)

  • WATCH THIS: Dre Island “M-16” Official Music Video

    WATCH THIS: Dre Island “M-16” Official Music Video

    Rise The Machine And Rinse It Clean

    Dre Island is a youth we’ve been checking for from time. He rolled into 2016 as one of Mass Appeal’s 16 Artists to Watch and today he drops what may be his most anticipated release yet, the first video off his “Now I Rise” project on E5 Records. Big up the Mass Appeal massive every time. In comes a musical thing called M-16 so just rock and come een. This yah one badder than a laser beam—Zeen? Video After The Jump… (more…)

  • WATCH THIS: Keznamdi “Herbs” Official Music Video

    WATCH THIS: Keznamdi “Herbs” Official Music Video

    Kez & Keida Work The Ital Steamer

    Ever since RiRi and Drizzy touched up the Pot O Gold “Sail Away” riddim with the chart-topping tune “Work,” Jamaican artists have been inspired to reimagine the tune in their own style and pattern. The latest “reworking” is a wicked ganja tune called “Herbs” by the rootical DJ Keznamdi.  “I wanted to put a little more roots in there, so you see a lot more Jamaican culture,” he told The Fader, who premiered the video earlier this week—which features noted herb advocate Keida in a crucial supporting role: keeping the ital steamer hot. “Marijuana advocacy is very special to me,” says Kez, “so whatever way I can get the message to people I try to.” Video After The Jump… (more…)

  • Dre Island “M-16” Video Shoot Behind-The-Scenes

    Dre Island “M-16” Video Shoot Behind-The-Scenes

    The Official Music Video Premieres Tomorrow on Mass Appeal

    Named one of Mass Appeal’s “16 Artists To Watch in 2016,” the Jamaican artist and producer Dre Island is known for a lyrical attack that’s both “hard and heartical, streetwise and sensible.” On “M-16,” the first track from his highly anticipated Now I Rise project, Dre uses his rapid-fire lyrics like an automatic weapon to inspire his listeners to eradicate the negative energies that support and uphold the Babylon system. Tomorrow he will premiere the music video for the track, directed by Steezy for RD Studios, on Mass Appeal. In the meantime, pree this mini documentary about the track, produced by E5 Records, and check Nickii Kane‘s behind-the-scenes photographs from the video shoot at Old Theatre in Harbour View, Jamaica. Photos After The Jump… (more…)

  • WATCH THIS: Jahmiel “Where Were You” x “Great Man” Official Music Video PREMIERE

    WATCH THIS: Jahmiel “Where Were You” x “Great Man” Official Music Video PREMIERE

    Oh Why Oh Why? You Get a Fight When You Start Try

    The road to “overnight success” is usually longer than it seems, and it’s not without pitfalls and stumbling blocks along the way. Just ask Jamiel Foster, aka Jahmiel, a youth known to true dancehall fans as one of the music’s most promising new voices. After years of tirelessly writing, voicing, and promoting his music by all means necessary, last year’s tune “Gain The World” for Quantanium Records elevated Jahmiel to stardom. Ever since we caught his show-stealing guest spot on this year’s Rebel Salute, we’ve been big supporters of the artist. We know he’s not frightened fe Benz and Beamer—but what about badmind and bandwaggonist?  Videos After The Jump… (more…)

  • WATCH THIS: Mighty Mystic “How Many Miles” Official Music Video PREMIERE

    WATCH THIS: Mighty Mystic “How Many Miles” Official Music Video PREMIERE

    The Never-Ending Journey of Love and Loss

    “This song symbolizes that there is no length of time, distance or space one is willing to travel to get back to or find the person they love—no matter the cost,” says Mighty Mystic, the Jamaica-born, Boston-based reggae singer who released his third album The Art of Balance earlier this year. True to the album’s title, this song is a complete departure from the previous single, a light-hearted ganja tune “Something Bout Mary,” although it’s also about a powerful male-female relationship. “When my brother played the first note on the keyboard it sent chills down my spine and immediately felt pain,” relates the singer, who parents named him Kevin Holness (his brother is actually the newly elected Jamaican Prime Minister Andrew Holness). “I’m not talking ’bout stubbing your toe pain—I’m talking ’bout a deep pain like losing someone you love type pain. So on the heels of that emotion I wrote ‘How Many Miles.’” Today Boomshots premieres the music video, directed by Marlon O, which Mystic describes as “a mysterious reflection of the song.” Video After The Jump… (more…)

  • Reasoning with Popcaan: “We Godly, But we Unruly Same Way”

    Reasoning with Popcaan:
    “We Godly, But we Unruly Same Way”

    EXCLUSIVE: The Unruly Boss Kicks It With Boomshots

    Long before Andrae Sutherland was known as Popcaan, back in primary school—the Jamaican equivalent of elementary—he wrote a letter to God. He asked the Lord to “open my brain in school” and to let him prosper in life. Moreover he asked God to allow his parents and grandparents and his brother and sister live to inherit whatever he received. While cleaning house recently, his grandmother found the piece of folded notebook paper amongst some books and gave it to him. He posted it on Instagram with a message to his 444,000 followers: “God is real and he did answer that prayer I pray to him a long time ago🙏🏼 #givethanks.” That #GiveThanks hashtag comes straight out of Poppy’s song “Unruly Prayer,” released last May. “Look how much youth deh a jail house,” he sings on the record. “Me never haffi deh a road/Look how much youth deh a grave yard/Me never haffi deh yah don’t… So me haffi give thanks yeah… Tell the devil keep him distance yeah.” Late last month Popcaan posted a 10-minute video to his Vevo channel, the first part of a documentary called “Abundant Life.” Nursing a fat spliff before a roaring bonfire, his intricate braids unbound, allowing his hair to burst forth as an unruly bush, the artist formerly known as the “Raving King” read from Psalms 40 and 59 above the sound of a crackling fire and the throbbing beat of Niyabinghi drums: “I waited patiently for the Lord, and he inclined to me and heard my cry. He also brought me out of the horrible pit and out of the miry clay. He set my feet upon a rock, and established my steps. He has put a new song into my mouth…” Just as we were about to post this interview, the Internet put a new song from Drake and Popcaan into our ears. Read on to find out why this surprise release was really no surprise at all. Kick Ouuuut! Interview After The Jump… (more…)