Category: Video

  • WATCH THIS: Stonebwoy and Davido Connect In The “ACTIVATE” Music Video #PREMIERE

    WATCH THIS: Stonebwoy and Davido Connect In The “ACTIVATE” Music Video #PREMIERE

    Ghana x Nigeria Link Up

    We last tapped in with Ghana’s Afro-Dancehall monarch Stonebwoy when he premiered his “Blaze Dem” freestyle on VIBE x Boomshots to follow up the victory lap for his Anloga Junction album. Now he’s joined forces with Nigerian Afrobeats superstar Davido, who’s fresh off the relase of his album A Better Time, which features collabs with Nicki Minaj, Young Thug, Chris Brown, Nas and Hit-Boy. “The inspiration behind this song is to ACTIVATE positive energy,” says  Stonebwoy. “To ACTIVATE love and to ACTIVATE on the dance floor and see the combination of Afrobeats and Dancehall take over the world.” Stone & David have known each other as far back as 2015, but “Activate” marks their first time collaborating. More than just popular entertainers, both artists are using their platforms for positive works. Davido has been on the front lines of the resistance movement against Nigeria’s abusive SARS police unit, while Stonebwoy recently led a massive march to promote peace and unity and good health in Ghana. The song was born out of a spontaneous vibe whilst Davido was on a weekend trip from Nigeria to Ghana. The video was shot the following day.​ VIBE and Boomshots are proud to premiere the visuals. Watch as two African icons come together to create musical magic. Video After The Jump…
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  • WATCH THIS: Runkus “Quarantine Slide” Official Music Video PREMIERE

    WATCH THIS: Runkus “Quarantine Slide” Official Music Video PREMIERE

    Facetime Flexin’ with the Ladies

    Fresh off the success of his futuristic posse cut “5Gz,”—which featured the lyrical onslaught of Kabaka Pyramid, Jesse Royal, Royal Blu, and Munga Honorable—Runkus returns on a solo flex with fresh sounds called “Quarantine Slide.” Son of the brilliant if under-rated dancehall DJ Determine, Runkus was surrounded by music from an early age, and raised in an era where Jamaican youth were exposed to diverse outernational influences. “Our generation grew up on MTV and BET, so anything the international market showed us is what we drew to,” he told The Gleaner last year. “The first rapper I loved on my own was Missy Elliott, then I got into Timbaland productions, Lil Wayne, Notorious B.I.G., Tupac… At the same time, I got into other sounds, like Erykah Badu, Nina Simone, Justine Timberlake, all while listening to Vybz Kartel.” The dreamy synth-driven production on his latest release—courtesy of Runkus and Universal Zinc Fence from the Soul Circle family—bears traces of those diverse influences, including shout-outs to the WorlBoss and Shawn Storm. “The song was just an inspiration of the times,” says Runkus. “For those who are stuck inside with their significant others and for those who are stuck inside on their own, wanting to slide [lol]. We have to move forward but I wouldn’t advise anyone to get used to this as the ‘new normal’ but to create a new normal for themselves and loved ones, cause we only have each other.” Today Boomshots proudly premieres the brand new music video from Runkus. “The video was inspired by just being stuck inside,” says the artist / producer, “and thinking of the best most efficient way of displaying wanting to slide in the quarantine time — hence the constant calls.” Video After The Jump… (more…)
  • WATCH THIS: Sizzla “Without You” Official Music Video PREMIERE

    WATCH THIS: Sizzla “Without You” Official Music Video PREMIERE

    Some Sweet Love Songs From Kalonji

    “Righteousness will always get a fight,” Sizzla Kalonji once told me, “and that is only to make you stronger.” That conversation took place in 1997, he year Sizzla electrified lovers of reggae and dancehall music with two landmark albums, Praise Ye Jah and Black Woman & Child. Sizzla has gone on to become one of the most prolific artists of his generation, releasing his most recent album, Million Times in September—a collection of 12 sweet love songs, touching on the sounds that made songs like “Just One of Those Days” and “Give Me A Try” so legendary. “Beautiful people want to listen to the beautiful reggae music,” Sizzla told me. “And you know reggae bashes against corruption. It’s not just a music to sing spirituality only and to make you feel good and sing love songs, conscious songs. And it’s good for social commentary, a very good music to be used for social commentary. And any little thing happen to the poor people, we’re quick to express ourselves on dancehall riddims and on the one-drop roots rock reggae riddim. And what we’re explaining and expressing is the total truth. It’s a music that can be used for expressing our innermost feelings and thoughts.” Today VIBE and Boomshots proudly premiere the new music video from the album “Without You.” Big Up Kalonji every time.  Video After The Jump…
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  • WATCH THIS: Elephant Man “Skankers” Official Music Video PREMIERE

    WATCH THIS: Elephant Man “Skankers” Official Music Video PREMIERE

    “Dis Yah One Yah Make The Dancer Dem Madd”

    “All of us put in work to try leave the ghetto,” said Elephant Man as he made his debut in the pages of VIBE back in April 1998. “That’s a feeling that really can’t leave you.” Posing in the photo shoot with an iced-out pachyderm pendant dangling from his next, Elly and his bredrens from the Scare Dem Crew—Boom Dandimite, Harry Toddler, and Nitty Kutchie—made it all the way from Seaview Gardens, one of Kingston’s hardest neighborhoods, to a full-page write up in VIBE’s NEXT section, the magazine’s showcase for “People on the Verge.” It was a good day—but Elephant was just getting started. The legendary dancehall icon would go on to share stages with Usher and Chris Brown, collab with Missy Elliott and Lil Jon, perform live on the nationally televised VIBE Awards, and sign a deal with Puff Daddy’s Bad Boy Records. Throughout it all, he continued repping Jamaican dancehall culture to the fullest. They say an Elephant never forgets.Video After The Jump… (more…)

  • WATCH THIS: Agent Sasco ft. Bounty Killer & Kabaka Pyramid “Loco” Official Music Video PREMIERE

    WATCH THIS: Agent Sasco ft. Bounty Killer & Kabaka Pyramid “Loco” Official Music Video PREMIERE

    “New Generation A Come Up Now”

    Ever since Sasco linked up with TeflonZincFence to create “Loco,” it was clear that this was a special record. Teflon’s stripped-down beat hit like blunt force trauma, inspiring the artist formerly known as Assassin to serve up some of his hardest lyrics since Hope River. While speaking from a streetwise perspective, Sasco’s witty rhymes also expressed his concern for the youth—somewhere between Whitney’s “Greatest Love of All” and Slick Rick’s “Hey Young World.” The song took on a life of its own, as great songs do, and the streets demanded a remix. (One YouTube commenter suggested Sasco link up with Koffee and call the tune “Cocoa,” but I digress.) As fate would have it, Sasco recruited Killer and Kabaka for the remix, delivering a lyrical onslaught that was every bit as mad as the title suggests. Today Boomshots premieres the highly anticipated visuals for the remix—somewhat reminiscent of Biggie’s classic “Sky’s The Limit” video. “I’m very excited about the release of the ‘Loco Remix’ video,” says Sasco. “We went for a different concept which has my son, Joshua performing as me. He’s definitely excited for the release. It’s gonna be Loco!” How did Joshua do in his first starring role? As Sasco’s mentor dancehall legend Spragga Benz observed, “Weezy have di bounce.” Video After The Jump…
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  • WATCH THIS: Toyé ft. Jada Kingdom “Attitude” Remix Visualizer

    WATCH THIS: Toyé ft. Jada Kingdom “Attitude” Remix Visualizer

    “I’m Not The Type To Play With”

    Born in Atlanta and raised in Nigeria, Toyé jump-started his career in 2018 when he began freestyling with friends in a recording studio. Before he knew it he was working with Ace Harris, the Grammy-winning producer whose resume includes work on Koffee’s Rapture, Lil Wayne’s Tha Carter V, and Nicki Minaj’s The Pinkprint. Harris teamed with Atlanta’s underground producer DJ Tag to produce Toyé’s first official single, “Shayo.” The follow-up “Attitude,” now has a remix featuring Ms. Twinkle herself, rising dancehall star Jada Kingdom. Toyé describes his musical style as “Afrofusion, a blend of Afrobeats, R&B, dancehall and elements of traditional Nigerian Fuji music. He showed her versatility with a remix of Swae Lee and Drake’s “Won’t Be Late” titled “Don’t Be Late.” In the short space of two years Toyé has had the opportunity to tour with some of the biggest names in African music, including Burna Boy, Mr. Eazi, Davido, and Olamide. His first headlining show in Atlanta was sold out, building anticipation. The visuals for his “Attitude” remix just dropped today, another step on his climb to the stars. Video After The Jump…
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  • HEAR THIS: El Dusty ft. I-Octane “Vampire” PREMIERE

    HEAR THIS: El Dusty ft. I-Octane “Vampire” PREMIERE

    “Blood Dem A Seek Out Deh”

    Based in Corpus Christi, Texas, El Dusty is a DJ and producer who lets his ears explore widely and  his mind float freely as he builds an encyclopedic sample library, preserving exquisitely eclectic moments drawn from a diverse catalog of presumably dusty vinyl, then chopping and pasting it all together on his trusty MPC2000. The Latin Grammy nominee is often credited as a pioneer of a sound called “Nu Cumbia” or “Cumbia Electronica,” a modern style which is loosely based upon Cumbia, the Afro-Latin genre that traces its roots back to the 17th century where it was born along Colombia’s Caribbean coast and spread throughout South America and all the way through Mexico into the Texas borderlands. El Dusty has previously collaborated with Puerto Rican reggaeton artist DJ Blass, Trinidadian vocalist Angela Hunte, and Mexican sonic adventurer Toy Selectah, so it was only a matter of time until he made his way to Jamaica. Today Boomshots presents the first of his collaborative efforts, a tasty slice of digital dub called “Vampire,” which features passionate vocals courtesy of I-Octane, the dancehall star who’s been burning out blood-suckers from early in his career. “I-Octane is the first of many reggae collaborations coming out of Jamaica,” says El Dusty. “We’ve got tunes coming with Anthony B, Blaze Mob, New Kingston, Runkus & more!” In the ominous lyric video, Dusty dresses up as Dracula 🧛—a full month ahead of Halloween—apparently untroubled by the fact that one of Octane’s earliest hits promised to “Stab vampire with a peg.” Perhaps it’s no accident, then, that the Hot Ras is nowhere to be seen. Audio & Video After The Jump…
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  • WATCH THIS: Tessellated ft. Crayon “No Ansa” Lyric Video PREMIERE

    WATCH THIS: Tessellated ft. Crayon “No Ansa” Lyric Video PREMIERE

    “Lock Off The Phone”

    “No follow nobody,” advises Tessellated, the Kingston-born, L.A.-based songwriter, producer and multi-instrumentalist whose genre-bending creations include the 2017 Amindi K. Fro$t and Valleyz smash “Pine & Ginger” and Jada Kingdom’s breakout track “Banana.” His surging piano-driven “I Learnt Some Jazz Today” topped Billboard’s Jazz Digital Song Sales chart and appeared in an Apple AirPods commercial that’s up for an Emmy this weekend. Today Boomshots premieres the visualizer for his latest joint, “No Ansa” featuring a cheeky guest verse from Crayon out of Lagos, Nigeria. The song is all about a girl whose whining skill leaves a lasting impression, but then leaves you hanging on the line. “For the video, I really just wanted to capture the situation of the song in a whimsical kind of way,” says Tessellated. “The place we’ve all been, calling with no answer—and the monotony of trying again and again with the same result.” The song is the first single off of Tessellated’s upcoming EP, due November 6. With fans like Diplo and Camila Cabello, this guy’s phone is gonna be ringing off the hook. Video After The Jump… (more…)

  • WATCH THIS: Stonebwoy “Blaze Dem Freestyle” Music Video

    WATCH THIS: Stonebwoy “Blaze Dem Freestyle” Music Video

    “Defend The Turf An’ Ting…”

    Stonebwoy had nothing much to prove when he and his entourage—known as the BHIM Nation—rolled up on a fleet of motorbikes this past weekend to a highly anticipated battle with Shatta Wale, his chief rival for the title of Africa’s Dancehall King. Stonebwoy has come a long way since his humble beginnings in Ashaiman, a seaside town on the outskirts of Accra, the capital city of Ghana. The internationally renowned West African artist developed his own distinctive musical style, which he describes as Afro-Dancehall, fusing Jamaican dancehall  and patois with Afrobeats, hip hop slang, and his native dialect Ewe. He established his own independent company, the Burniton Music Group, as well as a charitable organization, the Livingstone Foundation. He’s also earned numerous accolades over the course of his career. He was named Best International Act at the 2015 BET Awards. He has won several Ghana Music Awards, including Artist of the Year. He collaborated with Morgan Heritage on the group’s Grammy-nominated 2017 album Avrakedabra and recorded singles with many of Jamaica’s top dancehall artists, including Grammy-winners Sean Paul and Beenie Man. His latest album, Anloga Junction, features a hit collab with VIBE cover artist Keri Hilson as well as Nasty C, a South African rapper who signed to Def Jam in March. Stonebwoy entered the clash arena wearing a full-face gas mask, leaving no doubt that he was taking this competition very seriously. Video After The Jump…
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  • WATCH THIS: Skip Marley ft. Ari Lennox & Rick Ross “Make Me Feel” Official Music Video

    WATCH THIS: Skip Marley ft. Ari Lennox & Rick Ross “Make Me Feel” Official Music Video

    “When it Hits You Feel No Pain”

    The voice you hear speaking on the haunting first track of Skip Marley’s debut EP Higher Place is that of his legendary grandfather Robert Nesta Marley, who once went by the nickname “Skip” himself. “Is something higher,” Bob says in an excerpt from a 1979 interview, seeking to explain the magnitude of a profound worldwide reckoning that he knows is coming. “Is something no man can stop.” On the title track of his EP, which was released last week on Tuff Gong / Island Records, Skip sings of his own burning desire to go higher. So what is this higher place all about? “The betterment of mankind,” Skip explained during a recent telephone call from Miami. “A world community where each one do him part and live right and live upful as we should. And it nah go’ happen unless you make that decision today. Cause it start within you first. For yourself. And you have to take I and I higher, forward.” Think of this body of work as a call to action. Video After The Jump…
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  • WATCH THIS: Super Cat and Salaam Remi “Push Time” Official Music Video

    WATCH THIS: Super Cat and Salaam Remi “Push Time” Official Music Video

    The Wild Apache Rides Again

    Between the viral pandemic, murderous police, and corrupt politricksters shamelessly fanning the flames of racial hatred, the first eight months of 2020 have been absolutely dreadful. In times such as these it helps to hear from people who have survived hard times before. People who know what it means when the “Ghetto Red Hot.” People who know that when times get rough, Some tan so back while others Rally back.” People like William Maragh aka the Don Dada aka the Wild Apache aka Super Cat. One of the first dancehall legends to link with hip hop superstars like Heavy D, Puff Daddy, and Biggie Smalls, Super Cat made an indelible impact on both cultures with his charismatic style, rude boy demeanor, and cultural lyrics. Just in time for Labor Day Weekend in Brooklyn—and elections in Jamaica— Super Cat has joined forces with producer extraordinaire Salaam Remi to release his first  new music in over a decade. “Since the 90s Super Cat and I have always been able to reason,” says Remi, who’s renowned for his work with artists as diverse as Nas, Amy Winehouse, and The Fugees. “And recently reasoning about the state of the communities and worldwide unrest led to this song.”

    The new single, “Push Time”—set to Remi’s adaptation of the Wild Apache classic “Cabin Stabbin“—speaks eloquently to the political climate which surrounds us. The song will be featured on Remi’s upcoming LP Black on Purpose which also features NaS, Jennifer Hudson ,Case, Teedra Moses, Bilal, Busta Rhymes, Chronixx, Spragga Benz, MuMu Fresh, and Doug E Fresh along with more from Black Thought, Stephen Marley, Cee-Lo Green, and Anthony Hamilton. As Mr. Maragh once told me, “It’s not like we just get up this morning and start sing about gun. It’s something that we LIVE through and survive, and who didn’t survive DIE, and who didn’t die go to prison.” Super Cat has had to learn the hard way, but he’s vowed to share the fruits of his experience so that others will not make the same mistake twice. “I & I graduate from GHETTO-ology,” he says. “In my time I had to stop go to school because the politics friction was breaking out in the school. Even TEACHER was shot in the school compound. Guns was swinging around like crazy. It’s not that we go to rude boy school and groom to become rude boy,” says Cat. “Rude boy ting it come to WE in the ghetto.” Check out the new video, shot in the streets of Hollis Queens under the watchful eye of Jam Master Jay, Tenor Saw, and Nico Demus, and the whole of the DJ in shut eye country. Respect in all aspect. Video After The Jump… (more…)
  • WATCH THIS: Jada Kingdom “Budum” Official Music Video PREMIERE

    WATCH THIS: Jada Kingdom “Budum” Official Music Video PREMIERE

    “Them call me Muma Heavy”

    The Jamaican expression for someone who is not afraid to speak what’s on their mind is that they “nuh tek back chat.” That phrase describes Jada Kingdom perfectly. While she often speaks in a gentle voice, her words can be as soft as water or as hard as rockstone. “Full time we firm up we meds,” she sings on “Execution,” one of her deceptively delicate tracks from last year, shouting out the girls from her part of town, Kingston’s East Side. “Yo Rockfort, Harborview, Bull Bay, gal a St. Thomas, whole a E-Syde, mek dem know say we mad and bad.”

    In the space of three years, Jada Kingdom has carved out a unique creative space for herself, nestled in a sweet spot somewhere between dancehall, R&B and pop. Her jazzy, neo-soul vocal style is more reminiscent of Erykah Badu than Lady Saw. And while she’s never afraid to show her vulnerability or to channel her pain into powerful art, she can turn the attitude up to 100 at the drop of a dime.

    Today Jada embarks on a new phase of her burgeoning career, the release of her first single under a deal with  Diplo’s Mad Decent label. Fresh off the success of her mixtape E-Syde Queen: The Twinkle Playlist and features on Popcaan’s red-hot Yiy Change Fixtape and Vybz Kartel’s soul-baring To Tanisha Jada is perfectly poised for her moment. All she needs is a massive tune to kick things off. Something like, say, “Budum.”

    “It’s been such a crazy year with the pandemic I just wanted to release a song that is fun and will make people happy and want to dance again,” says Jada Kingdom says about the track. “Hopefully ‘Budum’ will have everyone whining their waists and rocking their bodies again and help us to forget some of the craziness going on around us.”

    Produced by the German-born, Jamaica-approved producer known as Emudio, “Budum” is the anthem that should be rocking ever late-summer fete from Uptown Mondays in Kingston to Notting Hill Carnival in London to the Eastern Parkway Labor Day Parade in Brooklyn. Even if your end-of-summer rave is a socially distanced house party, “Budum” is the soundtrack—a sexy blast of self-love and female empowerment from a Queen who knows her body is a Kingdom. Today Boomshots and VIBE premiere the visuals, directed by 300K.

    “We just went for a fun, happy vibe for the video to reflect the song,” says Jada. “We also wanted to incorporate the cover art so we built out a crazy set literally overnight for that scene. ‘Budum’ is a track that makes people dance and feel good and hopefully the video makes people feel the same way.” Video After The Jump…
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