In The Year Of Tropical House, One Actual Jamaican Tune Did Break Through
Dancehall style ruled 2016, but dancehall artists? Not so much. Sure, Sean Paul had a great year thanks to his chart-topping “Cheap Thrills” collab—plus standout tracks with Major Lazer and Tory Lanez. Popcaan continued to reap the rewards of the Unruly/OVO alliance while making noise in Jamrock and the hardcore dancehall diaspora—along with heavy hitters Alkaline and Kartel. But all year long there was really just one Jamaican hit that managed to break all the way from the streets of Kingston to heavy rotation on the worldwide airwaves. The song that elbowed those Rihanna and Justin Bieber joints out of the way to make a space for real dancehall was “Party Animal” by the Top Trelawney General himself, former Bass Odyssey selector Charly Black. It’s been more than two years since Charly voiced the big tune on Kurt Riley’s “Jambe-an Riddim,” and it still has the girls flipping like a Flip-a-Gram all over the world. (Despite the fact that the video on Charly Black’s VEVO channel gets the best line of the lyrics wrong!) The track’s fusion of dancehall, Latin, and soca vibes caught on big in South American markets like Colombia, Peru and Ecuador, allowing Riley to license “Party Animal” to a French company, P2S Records. From there he struck a distribution deal with Universal Music’s Latin division, which led to a Daddy Yankee remix and, we can only hiope, mucho dinero. As Mr. Black himself might say, “Whoah!” Video After The Jump… (more…)
