Music and Fashion Icon Creates An Original Style For Puma
As Puma’s Global Brand Ambassador and Puma’s Women’s Creative Director, Rihanna designed and customized variations of Classic Puma Sneakers. Her Suede and Platform Creeper sold out instantaneously and the sneaker brand saw a 40% rise in overall sales. In 2016, Rihanna took her creative direction to the next level, designing an original shoe for Puma, “The Trainer by Fenty.” Upclose Look At This Sleek Shoe After The Jump (more…)
Dah One Yah Bad To The Bone
From their bugged-out Puma commercials (which somehow managed to snatch up sneaker money while subtly taking the piss) to their star turns in the film Better Mus Come, the acting, singing, and always laughing No-Maddz lads are undeniably brilliant. But there was always a sense amongst their hardcore fans that the rest of the world just didn’t get it. The lovingly scathing social commentary of their 50th anniversary tune “Sort Out Yuh Life Jamaica”—not to mention the whole “Poo Puku Poo” madness—did not exactly make it easier for them to “buss” in a traditional sense. Not that they really seemed bothered. But ever since their slightly skewed sensibility connected with the legendary drum and bass duo Sly & Robbie, the band has evolved from an underground sensation to an outernational vibration. First came the tune “Romance,” which sounded anything but soft, and now we have a selection called “Shotta,” which manages to condemn gun violence, big up musicianship, and still make the hair on the back of your neck stand up. In short, it’s a certified Boomshot. Video After The Jump… (more…)
The World’s Fastest Man Reps Puma, And Dancehall, To The Fullest
No more false starts. Usain Bolt successfully defended his 200m title yesterday at the IAAC world track & field championships in Daegu, South Korea. And today he and #TeamJamaica won another gold in the men’s 4x100m relay. So you dun know the swag tun up! (more…)
PUMA Partners With Cedella To Design Jamaica’s 2012 Olympic Gear
“It’s just going to be awesome,” said the world’s fastest man, Usain “Lightning” Bolt, after learning that fashion designer Cedella Marley — the firstborn daughter of Bob and Rita Marley — would be designing fresh new Olympic Gear for the Jamaican Track & Field team. (more…)
World’s Fastest Man Brings Olympic Gold Back To His Old School In Trelawny, Jamaica
The first time Usain Bolt brought Olympic Gold back to Jamaica, the party tun up. Tony Matterhorn,Ravers Clavers, and Mystic were all there to celebrate the moment—and Boomshots was there too. Video after the jump.
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