Boomshots

Tag: Superbowl

  • Reggae Got The World Loctite!

    Reggae Got The World Loctite!

    Adhesive Company Uses Reggae to Market Its Brand to 110 million viewers!

    The most entertaining commercials come on during the Superbowl and the Loctite  Superglue Company wins, using reggae music to market its brand in 2015. Loctite spent 4.5 million for a 30 second, first-time, advertising slot during Superbowl XLIX. This is more than the German company usually spends on advertising annually, however with the help of the Fallon agency, Loctite is  trending more than the spectacular game and halftime show. It was a great marketing strategy for the adhesive company, with the Superbowl having an estimated 110 million viewers.  More After The Jump…

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  • HEAR THIS: Chan Dizzy “Shot A Leggo” (Refix)

    You Heard Weezy And Wizzy, Now Check Chan Dizzy

    First Wiz Khalifa says “Black and Yellow,” and the Steelers go to the Superbowl. Then Lil Wayne says “Green and Yellow” to back the Packers. That’s Black and Yellow and Green—Jamaican colors. So here comes Chan Dizzy to represent for the yardcore. (more…)